Privacy Policy

Last Updated: 16 April 2026


This Privacy Policy explains how Me And My Motorhome ('MAMM', 'we', 'us', or 'our') collects, uses, stores, shares, and protects your personal information when you use our application and related services (collectively, the 'Services').

We are committed to handling your data transparently and lawfully. By registering for or using MAMM, you acknowledge that you have read and understood this Privacy Policy.


If you have any questions, concerns, or requests, please contact us at [email protected].

1. Who We Are and How to Contact Us

MAMM ('Me And My Motorhome') is the data controller responsible for your personal data. This means we determine the purposes and means by which your data is processed.

Email: [email protected]

Website: www.mamm.app

If you are a UK resident and wish to exercise your data rights or raise a complaint, you may also contact the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

2. The Legal Framework

We are primarily governed by the UK General Data Protection Regulation (UK GDPR), as implemented by the Data Protection Act 2018 and amended by the Data (Use and Access) Act 2025. As our user base expands internationally, we also aim to meet the standards of the EU GDPR where applicable.

Where we process your data, we rely on one or more of the following lawful bases under Article 6 of the UK GDPR:

  • Performance of a Contract - processing is necessary to provide the Services you have signed up for, such as managing your account, storing your vehicle data, and enabling community features.
  • Legitimate Interests - processing is reasonably necessary for our business operations, such as analysing usage patterns to improve the app, provided this does not override your fundamental rights and freedoms.
  • Consent - where we rely on your explicit permission, for example for marketing emails, non-essential cookies, or device tracking. You may withdraw consent at any time.
  • Legal Obligation - where we are required to process your data to comply with a legal duty.

    • We identify and document the lawful basis for each category of processing. Where we rely on legitimate interests, we carry out a balancing test to ensure your rights and interests are adequately protected.

    3. Information We Collect

    3.1 Information You Provide Directly

  • Account Information - your name, email address, and password (if registering directly), or the profile details retrieved from Google or Facebook when using social sign-in.
  • Vehicle Data - make, model, year, registration, specifications, service history, maintenance records, mileage, and photographs of your motorhome.
  • Trip and Journey Data - routes taken, destinations visited, distances covered, dates, and any notes or logs you create.
  • Campsite and Location Reviews - ratings, written reviews, tips, and photographs you contribute about sites or locations.
  • Community Contributions - forum posts, comments, replies, direct messages sent to other users, and any other content you publish within the app.
  • Support Correspondence - emails, messages, or other communications you send to us for support or feedback purposes.

    • 3.2 Information Collected Automatically

  • Location Data - with your permission, we collect GPS coordinates to provide location-based features such as nearby campsites, trip logging, and weather alerts. You may disable location permissions at any time through your device settings.
  • Device Information - device type, operating system, browser type, app version, and unique device identifiers (including IDFA/AAID where permitted).
  • Usage Data - pages and features accessed, time spent in-app, interactions with content, search queries, and feature usage patterns.
  • Log Data - IP address, timestamps, crash reports, and error logs generated when you use the Services.
  • Push Notification Tokens - to send you service notifications if you have granted permission.

    • 3.3 Information Received from Third Parties

  • Google Sign-In - if you log in via Google, we receive your name, email address, and profile picture as permitted by your Google account settings.
  • Facebook Sign-In - if you log in via Facebook, we receive your name, email address, and public profile information as permitted by your Facebook account settings.
  • Payment Information - when you subscribe to or purchase MAMM premium features, payments are processed by Stripe. We do not store your full payment card details. We receive limited transaction metadata (such as payment status, subscription tier, and billing dates) necessary to manage your account.
  • Analytics Partners - aggregated and anonymised data from Google Analytics and Meta (Facebook) Pixel about how users interact with our Services.

    • 4. How We Use Your Information

    We use the data we collect for the following purposes, each supported by a documented lawful basis.

    4.1 Providing and Operating the Services

  • Creating and managing your account
  • Storing and displaying your vehicle data, trip logs, and maintenance records
  • Enabling community features including reviews, posts, and direct messaging
  • Processing premium subscription payments via Stripe
  • Sending service-critical notifications (e.g. account alerts, security notices, subscription updates)
    • Lawful Basis: Performance of a Contract

    4.2 Personalising Your Experience

  • Customising your dashboard and widgets based on your preferences
  • Providing relevant weather alerts and location-based recommendations
  • Suggesting content, routes, or campsites based on your travel history
    • Lawful Basis: Legitimate Interests / Performance of a Contract

    4.3 Analytics and Service Improvement

  • Analysing usage patterns to identify bugs, improve performance, and develop new features
  • Conducting internal research and reporting on how the Services are used
  • Monitoring the effectiveness of our content and community features
    • Lawful Basis: Legitimate Interests

    4.4 Marketing Communications

  • Sending you news, updates, feature announcements, and promotional offers about MAMM by email
  • Tailoring marketing content based on your usage and preferences
    • Lawful Basis: Consent

    You may withdraw this consent at any time by clicking 'unsubscribe' in any marketing email or by contacting us at [email protected]. Withdrawing consent will not affect our ability to send you service-related communications.

    4.5 Safety, Security, and Legal Compliance

  • Detecting and preventing fraud, abuse, and unauthorised access
  • Enforcing our Terms of Service and Community Guidelines
  • Responding to legal requests, court orders, and regulatory obligations
  • Protecting the rights, safety, and property of MAMM and our users
    • Lawful Basis: Legal Obligation / Legitimate Interests

    5. Cookies and Tracking Technologies

    We use cookies and similar tracking technologies (including pixels and SDKs) on our platform. These are governed by both the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

    The types of cookies and trackers we use include:

  • Strictly Necessary - essential for the app to function (e.g. session management, authentication). These do not require your consent.
  • Analytics Cookies - used via Google Analytics to understand how users interact with the Services. These require your consent.
    • Meta (Facebook) Pixel
  • - used to measure the performance of our marketing activity and for re-targeting. These require your consent.

    • You will be presented with a cookie consent notice when you first use the Services. You can manage, update, or withdraw your cookie preferences at any time via the Privacy Settings in the app. Please note that disabling certain cookies may affect the functionality of some features.

    6. Sharing Your Information

    We do not sell your personal data. We do not share it with third parties for their own marketing purposes. We may share your information only in the following circumstances.

    6.1 Service Providers (Data Processors)

    We engage reputable third-party providers to help us operate our Services. These providers act as data processors on our behalf and are contractually bound to process your data only on our instructions and in accordance with applicable data protection law. Our current processors include:

  • Stripe - payment processing for premium subscriptions and in-app purchases. Stripe operates under its own Privacy Policy and is GDPR-compliant.
  • Google Analytics - web and app analytics to help us understand usage patterns.
  • Meta (Facebook) Pixel - advertising measurement and re-targeting.

    • Google (Sign-In) and Meta (Facebook Login)
  • - third-party authentication providers.
    • Cloud Hosting Provider
  • - your data is hosted on secure servers based in the European Economic Area (EEA). We have taken steps to ensure that our hosting provider meets appropriate security and data protection standards.
    • Email Service Provider
  • - used for sending transactional and marketing emails.

    • 6.2 Other Users

    Certain information you choose to share within MAMM is visible to other users of the platform. This includes your public profile name, reviews and ratings, community posts, and any content you post in public areas of the app. Please exercise care when sharing personal information in community spaces.

    Direct messages you send to other users are private between the parties involved. MAMM does not read or monitor private messages except where required to investigate a report of abuse or where compelled to do so by law.

    6.3 Legal and Regulatory Disclosures

    We may disclose your personal data to law enforcement, regulatory authorities, or other third parties where required to do so by law, or where we believe in good faith that such disclosure is necessary to: comply with a legal obligation; protect the safety, rights, or property of MAMM, our users, or the public; or detect, prevent, or address fraud, security, or technical issues.

    6.4 Business Transfers

    In the event of a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred to the acquiring entity. We will notify you by email and/or a prominent notice within the Services prior to any such transfer and advise you of any choices you may have regarding your data.

    7. International Data Transfers

    MAMM is primarily based in the United Kingdom. If you access our Services from outside the UK, or if we use service providers whose infrastructure is located in other countries, your data may be transferred internationally.


    Where we transfer personal data outside the UK to countries not subject to an adequacy decision, we rely on appropriate safeguards including:

  • International Data Transfer Agreements (IDTAs) approved by the UK Secretary of State
  • Standard Contractual Clauses (SCCs) approved by the European Commission (where EU GDPR applies)
  • Transfers to the United States covered by the UK Extension to the EU-US Data Privacy Framework where applicable

    • You may request details of the specific safeguards in place for any international transfer by contacting us at [email protected].

    8. Data Retention

    We retain your personal data for as long as your account remains active. If you delete your account, we will delete or anonymise your personal data within 30 days, except where:

  • We are required to retain data to comply with a legal obligation (e.g. tax or financial records, which may be retained for up to 6 years)
  • The data is needed to resolve an active dispute, complaint, or legal claim
  • Anonymised or aggregated data that cannot identify you is retained for analytical purposes

    • Backup copies of data may persist for a short period after deletion as part of our standard backup and recovery processes, before being overwritten in the ordinary course of business.

    Community content (such as reviews or posts) that has been seen or replied to by other users may, at our discretion, be anonymised rather than deleted in order to preserve the integrity of community discussions.

    9. Your Rights

    Under UK GDPR, you have the following rights in relation to your personal data. We will respond to all valid requests within one calendar month, free of charge, unless a request is manifestly unfounded or excessive.

    Right of Access
  • - you may request a copy of the personal data we hold about you, along with information about how and why it is processed.
    • Right to Rectification
  • - you may ask us to correct inaccurate or incomplete data. You can update most of your account information directly via your profile settings.
    • Right to Erasure ('Right to be Forgotten')
  • - you may request that we delete your personal data where there is no compelling reason for us to continue processing it. You can initiate account deletion at any time via the Settings menu in the app, or via our Data Deletion Instructions page.
    • Right to Restrict Processing
  • - you may ask us to pause processing of your data in certain circumstances, for example while the accuracy of data is being contested.
    • Right to Data Portability
  • - you may request your personal data in a structured, commonly used, machine-readable format (such as JSON or CSV) for transfer to another service.
    • Right to Object
  • - you may object to processing based on legitimate interests or for direct marketing purposes. Where you object to marketing, we will stop immediately.
    • Rights Related to Automated Decision-Making
  • - we do not make solely automated decisions about you that produce significant legal or similarly significant effects. If this changes, we will update this policy and seek your consent where required.


    • To exercise any of these rights, please contact us at [email protected].


    Right to Complain

    If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

    Website: ico.org.uk  |  Phone: 0303 123 1113

    10. Data Security

    We take data security seriously and implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. Our security measures include:

  • Encryption of data in transit using TLS/SSL
  • Encryption of stored data at rest
  • Access controls and authentication requirements for staff who access personal data
  • Regular security reviews and vulnerability assessments
  • Secure password hashing - we never store passwords in plain text
  • Monitoring and logging of system access

    • Please note that no method of electronic transmission or storage is 100% secure. While we take every reasonable precaution, we cannot guarantee absolute security. You are responsible for keeping your login credentials confidential and for notifying us immediately if you suspect any unauthorised access to your account.

    In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours of becoming aware of the breach, and will notify affected users without undue delay where required by law.

    11. Children and Age Restrictions

    MAMM is intended for use by adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has provided us with personal data, please contact us immediately at [email protected] and we will take steps to delete that information promptly.

    12. Third-Party Links and Services

    The MAMM app and website may contain links to third-party websites, apps, or services. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access through or alongside MAMM.

    - Google | policies.google.com/privacy
    - Meta (Facebook) | facebook.com/privacy/policy
    - Stripe | stripe.com/privacy

    13. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:

  • Sending an email to the address associated with your account, and/or
  • Displaying a prominent notice within the MAMM app

    • The updated policy will be effective from the date indicated at the top of this page. Where required by law, we will seek your consent before applying changes that significantly affect how we use your data.

    14. Contact Us

    If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a concern about how we handle your data, please get in touch:

    Email: [email protected]

    Website: www.meandmymotorhome.co.uk

    UK Supervisory Authority

    Information Commissioner's Office (ICO)

    Website: ico.org.uk  |  Phone: 0303 123 1113

    Post: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF